Truck Side Design & Packaging Design for Jean Brasse BV
Introducing our latest project for Jean Brasse’s Exotic Bears – a comprehensive branding initiative designed to captivate consumers. We have designed a stunning truck design that focuses on the exotic appeal and freshness of Jean Brasse’s beers. In addition, we have developed attractive packaging designs for 4 and 6 beer boxes. In the following we give you a detailed insight into our creative process.
3D model of the bottle
We created a 3D model of the Jean-Brasse bear bottle and added a spray simulation to make it visually appealing. Through the targeted use of light and textures, we gave the bottle a smooth and attractive appearance. To emphasize the refreshing quality of the beer, we added drops of water on the bottle – this creates a cool and fresh look. This simple yet powerful design highlights the idea that the beer tastes best when served cold and fresh.
Truck side designs
We used 3D bottle rendering to create a detailed and visually appealing truck side design. In order to offer the customer choice, we designed two different versions – so he can choose the one that best fits the brand. Both designs are kept clear and professional to ensure effective product promotion without sacrificing a high-quality look. Below you can see all three variants, all carefully developed to combine simplicity and effect.
In the second design, we integrated an AI-generated image that reflects the brand logo through a heart-shaped motif and romantic background. We were very happy with the effect and reinforced the ‘kiss’ element to achieve a realistic look. This approach underlined the beer’s ‘glamour’ effect and gave the design a touch of elegance and seduction.
Package design
I developed an attractive packaging design for 4- and 6-packs by Jean Brasse Bears and designed two different versions each. Each variant was enhanced with an additional ‘plus-one’ element to increase visual appeal and customer loyalty. The aim was to create a packaging that looks warm, welcoming and enjoyable while maintaining a timeless, classic look. By combining modern design trends with a cozy, crafty flair, we wanted to create a high-quality unboxing experience that reflects brand identity and encourages customers to buy.
Side design for vans
The customer also wanted the 3D bottle rendering to be presented on the company van. To ensure an elegant and efficient gluing process, we opted for a minimalist and clear design approach based on the white base color of the van. This resulted in a visually appealing, yet restrained aesthetic that strengthens the brand presence while maintaining a clean, professional look. This design strategy not only simplifies the installation, but also ensures that the van stands out as a mobile advertising space, attracts attention and effectively underlines the brand identity.
3D visualization: Development of a 3D rendering of the Jean Brasse beer bottle for presentation of design and details.
Truckside Designs: Creating two designs for the company truck and van to ensure brand consistency and maximum visibility.
Packaging designs: Design of four packaging concepts – two each for the 4 and 6 packs – to increase shelf appeal and address consumers.
Versatile Design Options: Providing multiple design variants to give the customer flexibility in choosing the optimal solution for brand identity.
Coherent branding: Ensuring that all designs – from packaging to vehicle labeling – comply with the classic and modern brand image.